Gyms in 2025: "Vibes" Are Key to Growth

A new AI-powered report from Chatmeter analyzed 85,000 gym reviews & 1,000+ consumer surveys—revealing the biggest trends shaping the fitness industry in 2025.
Babe Cave at Amped Fitness, built just for women.
Written by
Paul Reyes
Last updated
February 17, 2025

Gyms are changing FAST in 2025… Here’s what the data says. 👇🏋️‍♂️

1. A new AI-powered report just dropped, analyzing 85,000 gym reviews + 1,000+ consumer surveys… and the results? VIBES are everything. 🔥

2. 🥇 EōS Fitness ranked #1 in customer satisfaction, followed by Snap Fitness & Crunch. Why? Welcoming atmospheres, friendly staff, and cleanliness.

3. 📈 Mentions of a gym’s vibe in reviews shot up 35.6% YoY. People want positive energy, not just weights & machines.

What else did the report say?

4. 💰 But price still rules. 62% of people think gyms are overpriced, and 54% refuse to pay over $19.99/month. 30% would cancel over a price hike.

5. 🚪 Crowded gyms are out. Mentions of “busy” & “crowded” dropped 22-30%—and 19% of members would cancel if their gym gets too packed.

6. 💪 Staff make or break the experience. 14% of reviews praised friendly employees, but 9% of people would cancel over bad customer service.

The Gen Z sanctuary: Lift Lab from Chuze Fitness

What about gym standards?

7. 🧼 Cleanliness is mandatory. Reviews calling gyms “dirty” dropped 13.3%, but 29% of people would still cancel if a gym isn’t clean.

8. 🔥 Gen Z & Millennials want 24/7 gym access (64% want it), Open space for custom workouts (41%), and a place for gym selfies 📸 (56% of Gen Z take them!)

9. How do people pick a gym? 64% want a free trial or day pass. 47% read Google reviews. 44% take a tour, and 28% check social media. 

The takeaway?

Gyms that invest in community, cleanliness, and customer experience will WIN in 2025. 💯

Thinking about switching or joining the gym?

Find the best one for YOU at gymstracker.com. Your vibe, your goals, your gym. 🚀

Dramatic lighting and dim vibes at Gold's Gym in Washington DC.